Location Based Branding

The World Premiere Cafe™ is a unique, immersive experience that reinforces the relationship with the consumer and enhances brand positioning.

The World Premiere Cafe™ allows companies an opportunity to create a truly immersive guest experience for their target audience by allowing companies to:

Re-theme the interior designs for the sponsor product.

Rename menu items for the sponsor and create several key menu items based on the brand needs.

Re-theme all staff wardrobe based on brand identity.

Run promotional programs in conjunction with sponsors.

The World Premiere Cafe™ will act as a road house for our sponsors, allowing them to have a complete 'eatertainment' complex without the costs and expense of owning a permanent facility. World Premiere Cafe™

Is a 350 seat, full service restaurant with a 45 seat lounge with a stage for performances/demonstrations.

Uses interactive, virtual reality to create guest experience.

Uses table-mounted touch screens video monitors allows for playing CD-ROM games and internet access.

Uses high definition projection screens for ease in changing theming.

The World Premiere Cafe™:

Uses modular wall displays for mounting large-format digital images.

Has a full range of theatrical lighting with programmable effects.

Uses a structural grid for hanging large props.

Would use live theatrical performances and actors where appropriate for further guest/brand interaction.

Click here if you would like to look at some of the very early Experiential Advertising™ work that Location Based Branding founder David Polinchock did with the CyberEvent Group did in the early 90's.

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Location Based Branding, Inc.
Oneline Creative Strategies for Brand Experiences™
973-655-9818

"Tell me and I will forget, Show me and I will remember, Involve me and I will understand!" Confucius

© 2001, Location Based Branding, Inc.